Posted: Wednesday, July 07, 2011 8:48am

BE! and "The Indie Movement" begins in the center of the media world: NYC!

Check it out! BE!'s hot new Indie Artist, Kelly De Serio, plus her posse of artists called the "Reels Team," will gather on 23rd Street in front of Universal News -

Manhattan's largest magazine destination store - and show and excite thousands of fans and passersby why the salon experience is so attractive to people. Hair, fashion, fun and media!!

BE!'s CAST: Reels Style Artist Team consists of Dedee DeFilippis, Maggie Rodriguez, Raquel Montero, Stephanie Rodriguez, Becky Pearson, Sarah Munoz, Vee, Liz Aragona, Beth Shaferman & Cheri Lopez. + Surprise Indie Salon guests!

DON'T MISS
Celebrity Showcase Featuring

American Shave Barbers
Mario Raimondi

Featured products are 'Infinium' Hairspray from L'Oreal

Professionnel ( flying off the shelves in top salons ) and cosmetics from 'Beauty Addicts,' another hot Indie brand that has salon makeup artists & clients asking for more!

BE!'s Indie Network of HOT Distributors are helping also! From Union, New Jersey are Emiliani (providing Infinium) and from Fair Lawn, NJ, DePasquale Salon Services who is offering Beauty Addicts and Gift Baskets for the pubic. BE! will be taking people pics for our upcoming issues.

BE!'s HOT SPOT event will kick off a summer/fall tour of BE! Beauty HOT SPOTS around the region and country. July 28th's takes place 11-12 PM on Thursday, so if you live in the area or are visiting, plan to stop by. Be sure to pick up a copy of BE! Beauty Entertainment Magazine, and visit Universal News inside their store, where they carry thousands of hot titles and fab publications.

Stay tuned to BE! Magazine & Beautymaker news to see the results of 3 hours of non-stop beauty entertainment; on the streets of New York! Come & sign up to stage a BE! Beauty HOT SPOT in your area .